Custom software
Ops systems around the workflow you already run. Inventory, invoicing, counters, warehouses.
Work we've shipped
What we build.
Company sites sit under web development. Advice sits next to the build when the question is what to buy.
Web Development
Company sites, catalogs, and web apps your team can update. Built so search engines can read them.
See company sites
Search visibility (SEO / AEO)
Technical SEO and pages that answer real questions, so you show up in Google and in AI search.
IT Consultant
What to keep, replace, or leave alone. We walk the floor before anyone writes a quote.
Common questions before we start.
Short, honest answers. We will be specific once we see what you run.
What does Harten Labs build for businesses in Samarinda / Indonesia?
Websites, search visibility, and custom software. Company sites, SEO / AEO work, and ops systems for shops, clinics, warehouses, and other local businesses. We are based in Samarinda.
What is search visibility (SEO / AEO) and do we need it if we already have a website?
A website that nobody finds is a brochure in a locked drawer. Search visibility is the work that helps people reach you on Google and in AI answers. If the site is live but quiet, this is usually the gap.
How is AEO / AI search different from classic SEO?
Classic SEO is ranking in search results. AEO is being cited when ChatGPT, Perplexity, or Google AI answers a question. They share a base. Clear pages, honest structure, content that actually answers the question. We treat both as one job. Get found.
What is included in a typical web development project?
It depends on the brief. A company profile usually means pages, contact, and a way for your team to update copy. A catalog or storefront adds products and sometimes checkout. We write the scope down before we build.
How long does a company-profile or custom site usually take?
A straightforward company profile is usually measured in weeks, not months. A custom ops system takes longer because the workflow has to be right. We give a range after we see what you already run. We do not quote a number before that.
Do you work with shops, clinics, and warehouses outside Samarinda?
Yes. We are based in Samarinda and work with businesses across Indonesia. Remote is normal.
How do we start, and what do you need from us?
Email hello@harten.id or message on WhatsApp. A short note on what you run and what is broken is enough. Screenshots of the current site or spreadsheet help. We will tell you if we are the right fit.
Got something to ship?
Email or WhatsApp. A company site, search visibility, or a system that replaces the spreadsheet.